4 WHO IS YOUR TARGET AUDIENCE FOR YOUR FILM?

Who Is My Target Audience: Action Steps

1. Who is our primary target audience? 
British, male and female, 15-30+ who enjoy TV dramas and mystery films.

2. What makes my film stand out from the competition?
Our film is about a fake death of a young girl and how her younger sister uncovers the truth.

3. Why should my audience watch my film?
Audiences will be able to connect to the film as it is frighteningly realistic.
Fans of Gone Girl will thoroughly enjoy our film.

We need to be able to understand our audience as it will help us create a profile of an ideal audience member. I will then use this information to help create my marketing strategy. 

Audiences can be defined in different ways

I did research into Bauer Media Advertising. They have clearly segmented and distinct audiences based on gender, age and socio-economic groups. This will help us place advertisements for our film and who to get in contact with.

Another way of defining audiences is psycho-graphic profiling

Maslow's hierarchy of needs. Human behaviour reflects reflects a hierarchy of needs which range from the most fundamental needs for food, water, warmth and security through to those related to our personal development.

ADORNO AND THE CULTURE INDUSTRY 
For Theodore Adorno advertisng creates false needs and capitalism makes people want unnecessary products which replace people 'true' needs. For example, Disney's marketing campaign for Beauty and the Beast is a means of saturating the market with information about the film, designed to make audiences want to see it.

BFI EXIT POLLS
The BFI carry out exit polls to asses audience responses to a screening. By doing this, they aim to improve the way they distribute and market their film to lead to a higher success rate. One example of a film is

CLICK HERE TO VIEW EXIT POLLS

 This is the exit poll for the film Locke which is a thriller/drama film. We felt we could relate to this independent film the most. The film appeared fairly evenly to men and woman, slightly more towards men. The majority of people that went to see it went because Tom Hardy was staring in it and also because of the good film reviews. As well as this, it is a British film and based in London so a lot of people will be able to relate. The director was Steven Knight and it was released on the 18th April 2014.

Audiences can be segmented and defined by their GEARS 
Gender
Ethnicity 
Age
Region/nationality 
Socioeconomic group

Audiences can be defined using different methods

Here is the outline of my target audience for my film (Unforgotton)

They are likely to watch TV programs such as Sherlock and Dexter. The films at the cinema they would most likely see at the cinema is Insidious, Panic Room and Girl on the Train. During their leisure time, they will download music, go out in the the evening, drink coffee in the morning and frequently check up on what is happening on social media. Achieving this will be done on their MacBook or I phone. When out to eat they will go to Pizza Express, Wagamammas and Nandos. The type of clothes they wear are bought from Urban Outfitters, Topshop, Topman and Fatface.

I have made my own target audience profile based on the NME audience profiles.

I created this audience profile

Here are other NME audience profiles.

I also investigated how Bauer Media profiles audiences.

 












There are many different ways of profiling audiences such as socioeconomic, demographics, psychographics. Psychographics is how we describe an audience by their personality and characteristics as described by young and rebican.